Tag: digital
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Less than 2% of companies have operationalised AI
This chart from the World Economic Forum Davos 2026 reveals that less than 2% of companies have actually operationalised AI. Organisations seem to be getting stuck in the messy gap between strategic intent and real-world commercial activity. It’s a really common problem with any emerging technology. If we are going to make the most of…
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We have more data than ever, but less clarity than ever
The problem isn’t actually the data; it’s the narrative that’s missing. We are rightfully focused on capturing as much data as possible. Whether it’s customer source data, behavior models or simply page engagement and bounce rate. But all this leads to is endless numbers that mean very little to most people, in particular senior leaders.…