This chart from the World Economic Forum Davos 2026 reveals that less than 2% of companies have actually operationalised AI.
Organisations seem to be getting stuck in the messy gap between strategic intent and real-world commercial activity.
It’s a really common problem with any emerging technology.
If we are going to make the most of AI, we need to start focussing on identifying the real problems it can solve (not just trying to deploy it for the sake of it). Then lean into the human work of helping teams go from “planning” to “doing” in a structured and collaborative manner.
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