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Google just rolled out AI Overview in the US.

Marketing2 min readSam Page

It’s not a feature - it’s a turning point.

Gartner predicted up to 50% of search traffic could disappear by 2026.
Google seems one step ahead - they want it to shift on THEIR AI platform, not someone else's.

This isn’t a UI tweak.
It’s a shift in how people find, evaluate, and act on information... through Google.

It's very early days, but if you’re a brand or marketer, here’s what I think matters:

  • Content quality, UX, and intent-matching win
  • AI chat will likely include paid promotion soon
  • Relevance and targeting could improve (not dilute) the user experience

Right now, LLMs are still learning from trusted sources. That means:

  • Audience understanding - the number one thing.
  • Think user questions, needs and motivations.
  • Useful and engaging content.
  • Human language.
  • Technical structure and accessibility.

If you get this right, you'll end up in the model. If you don't, you'll be left out.

So what's my advice?

  • Above all else, focus on the end user.
  • Consider every step of their journey.
  • Keep producing valuable, high-trust content.
  • Map to buyer intent.

But most importantly - embrace the change.

Brands that lean into new formats and channels early, test boldly, and adapt fast are the ones that consistently outperform those that wait and get left behind.

Curious what this means for your brand? Let’s chat.

We’ll help you outperform the competition and move into a Category of One.

Video source: Google Blog

I’m Sam, CEO at 7DOTS - a digital innovation agency focused on building category-defining experiences.

I care deeply about how technology shapes a better future - for business, for people, and for the planet.

If this post resonated, I’d love to hear your thoughts.
Or just drop me a message, I'm always happy to connect.

First published on LinkedIn.

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GEThttps://sam-page.com/thinking/google-just-rolled-out-ai-overview-in-the-us.mdtext/markdown; charset=utf-8

---
title: "Google just rolled out AI Overview in the US."
url: https://sam-page.com/thinking/google-just-rolled-out-ai-overview-in-the-us
date: 2025-05-22
author: Sam Page
type: Post or article
categories: [Marketing, Emerging tech and AI]
reading_time: 2 min
summary: "It’s not a feature - it’s a turning point."
first_published: https://www.linkedin.com/feed/update/urn%3Ali%3AugcPost%3A7331215772498706432
---

# Google just rolled out AI Overview in the US.

It’s not a feature - it’s a turning point.

Gartner predicted up to 50% of search traffic could disappear by 2026.  
Google seems one step ahead - they want it to shift on THEIR AI platform, not someone else's.

This isn’t a UI tweak.  
It’s a shift in how people find, evaluate, and act on information... through Google.

It's very early days, but if you’re a brand or marketer, here’s what I think matters:

- Content quality, UX, and intent-matching win  
- AI chat will likely include paid promotion soon  
- Relevance and targeting could improve (not dilute) the user experience

Right now, LLMs are still learning from trusted sources. That means:

- Audience understanding - the number one thing.  
- Think user questions, needs and motivations.  
- Useful and engaging content.  
- Human language.  
- Technical structure and accessibility.

If you get this right, you'll end up in the model.  If you don't, you'll be left out.

So what's my advice?

- Above all else, focus on the end user.  
- Consider every step of their journey.  
- Keep producing valuable, high-trust content.  
- Map to buyer intent.

But most importantly - embrace the change.

Brands that lean into new formats and channels early, test boldly, and adapt fast are the ones that consistently outperform those that wait and get left behind.

Curious what this means for your brand? Let’s chat.

We’ll help you outperform the competition and move into a Category of One.

Video source: Google Blog

---

I’m Sam, CEO at 7DOTS - a digital innovation agency focused on building category-defining experiences.

I care deeply about how technology shapes a better future - for business, for people, and for the planet.

If this post resonated, I’d love to hear your thoughts.  
Or just drop me a message, I'm always happy to connect.