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We have more data than ever, but less clarity than ever
The problem isn’t actually the data; it’s the narrative that’s missing. We are rightfully focused on capturing as much data as possible. Whether it’s customer source data, behavior models or simply page engagement and bounce rate. But all this leads to is endless numbers that mean very little to most people, in particular senior leaders.…
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The free ride is over… ChatGPT has announced Ads
The ability to target buyer intent is a huge opportunity for brands. OpenAI has announced Ads to users in the US on a free plan (initially). We’ve been predicting this at 7DOTS for some time – it was inevitable. It follows closely on the heels of Google Gemini announcing the same thing a couple of…
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Week 2208: The Friday Takeaway 🥡 is served…
From pitching, through AI tools, to stumbling across a Japanese BBQ with one of our first clients. The Friday Takeaway 🥡 is served… 📈 Pitching We had a big pitch this week. Whilst it’s a lot of work, it’s one of my favourite things to do. I still get stressed and nervous every-time, which I…
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Sam Page 