Sam Page

The problem isn’t actually the data; it’s the narrative that’s missing.

We are rightfully focused on capturing as much data as possible. Whether it’s customer source data, behavior models or simply page engagement and bounce rate.

But all this leads to is endless numbers that mean very little to most people, in particular senior leaders.

The result is confusion and slower decisions.

Data may be the source of information, but stories are what makes it useful and interesting. And the two elements are equally important if you are going to turn intelligence into meaningful and effective change.

Data = what happened.
Stories = why it matters to inspire change.

At 7DOTS we help prospects and customers navigate the “messy middle” of complex and considered purchase decision making. And we help our clients do this too.

To create that clarity, you need both quantitive (numbers) and qualitative (interpretation) information.

A compelling story is simply data that has been captured, processed, analysed and interpreted into useful human (and commercial) meaning.

In my experience, the senior leaders who are able to create effective change from data, aren’t the ones who have the most data, but the ones that can translate complexity into simple commercial narratives for the board to act upon.

How does your board pack look? Is is a series of charts and numbers, or does it read like a story? If it’s the latter, we’re here to help!