---
title: "We’ve been watching Google’s AI-powered search closely."
url: https://sam-page.com/thinking/weve-been-watching-googles-ai-powered-search-closely
date: 2025-06-03
author: Sam Page
type: Post or article
categories: [Emerging tech and AI]
reading_time: 1 min
summary: "It’s already changing more than people realise."
first_published: https://www.linkedin.com/feed/update/urn%3Ali%3Ashare%3A7335591075069267968
---

# We’ve been watching Google’s AI-powered search closely.

It’s already changing more than people realise.

![](https://sam-page.com/img/thinking/weve-been-watching-googles-ai-powered-search-closely-li1.webp)

We've pulled together early trends we’re seeing across live data.  
The aim is to cut through the hype, and surface what’s actually happening in the search landscape.

What surprised me most?  
Some high-quality content is getting buried – while other, less-expected pages are rising fast.

Quick takeaways:

• AI summaries are impacting click-throughs already  
• Navigational + branded queries seem the most stable  
• But for informational intent – it’s wide open

It’s early-stage pattern spotting at the moment – we’ll keep updating it as things evolve.

Full breakdown below.

Have you seen SGE results in the wild yet?  
Would love to hear what’s showing up for you.