---
title: "Not everything changes with AI."
url: https://sam-page.com/thinking/not-everything-changes-with-ai
date: 2025-05-27
author: Sam Page
type: Post or article
categories: [Marketing, Founder life and leadership]
reading_time: 1 min
summary: "But how your customers find you is shifting."
first_published: https://www.linkedin.com/feed/update/urn%3Ali%3Ashare%3A7333042549663678464
---

# Not everything changes with AI.

But how your customers find you is shifting.

![](https://sam-page.com/img/thinking/not-everything-changes-with-ai-li1.webp)

If your business relies on digital marketing, this matters:

AI-driven platforms could account for 50% of search volume in the future.  
Yet SEO still outperforms GEO by at least 310x at the moment.

At 7DOTS, we’ve been working closely with brands that are asking:  
How do we future-proof search, content, and conversion in the AI era?

Here’s how we’re helping them do it:

- Data-led clarity through our Search Landscape Review  
- Content mapped to funnel stages and branded signals  
- Implementation of Retrieval-Augmented Generation (RAG) to keep control  
- Optimised UX and CRO aligned with real moments of user need

This is what our latest article outlines - a strategic roadmap for digital leaders navigating the shift from search to suggestion.

📎 If you’re responsible for growth, brand, or customer experience, it’s worth a read (link in comments).

Or drop me a message, always happy to chat through the latest trends.

---

I’m Sam Page, CEO at 7DOTS - a digital innovation agency focused on building category-defining experiences.

I care deeply about how technology shapes the future - for business, for people, and for the planet.