Sam Page
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Not all uses of AI are about speed and efficiency.

Emerging tech and AI1 min readSam Page

Sometimes it’s about impact. Emotion. Storytelling.

I came across this campaign from WWF - The Hidden Cost by Nikolaj Lykke Viborg - and thought it was a brilliant example of AI being used creatively for good.

Each image reveals a hidden face of the wildlife affected by everyday products.

It’s simple. Visually striking. And it makes you sit back and really reflect, without shouting at you.

It’s a good reminder that AI can do more than automate - it can help people have more positive impact in the world.

It has also left me considering: What was the hidden cost of using Ai to create these ads, given now much power and water it consumes? More to follow.

First published on LinkedIn.

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---
title: "Not all uses of AI are about speed and efficiency."
url: https://sam-page.com/thinking/not-all-uses-of-ai-are-about-speed-and-efficiency
date: 2025-04-26
author: Sam Page
type: Post or article
categories: [Emerging tech and AI]
reading_time: 1 min
summary: "Sometimes it’s about impact. Emotion. Storytelling."
first_published: https://www.linkedin.com/feed/update/urn%3Ali%3AugcPost%3A7321862629365346304
---

# Not all uses of AI are about speed and efficiency.

Sometimes it’s about impact. Emotion. Storytelling.

![](https://sam-page.com/img/thinking/not-all-uses-of-ai-are-about-speed-and-efficiency-li1.webp)

![](https://sam-page.com/img/thinking/not-all-uses-of-ai-are-about-speed-and-efficiency-li2.webp)

![](https://sam-page.com/img/thinking/not-all-uses-of-ai-are-about-speed-and-efficiency-li3.webp)

![](https://sam-page.com/img/thinking/not-all-uses-of-ai-are-about-speed-and-efficiency-li4.webp)



I came across this campaign from WWF  - The Hidden Cost by Nikolaj Lykke Viborg - and thought it was a brilliant example of AI being used creatively for good.

Each image reveals a hidden face of the wildlife affected by everyday products.

It’s simple. Visually striking. And it makes you sit back and really reflect, without shouting at you.

It’s a good reminder that AI can do more than automate - it can help people have more positive impact in the world.

It has also left me considering: What was the hidden cost of using Ai to create these ads, given now much power and water it consumes? More to follow.