---
title: "Imagine if buying wasn’t a separate step anymore."
url: https://sam-page.com/thinking/imagine-if-buying-wasnt-a-separate-step-anymore
date: 2025-04-29
author: Sam Page
type: Post or article
categories: [Emerging tech and AI]
reading_time: 1 min
summary: "It could just happen..."
first_published: https://www.linkedin.com/feed/update/urn%3Ali%3Ashare%3A7323048414265368576
---

# Imagine if buying wasn’t a separate step anymore.

It could just happen...

![](https://sam-page.com/img/thinking/imagine-if-buying-wasnt-a-separate-step-anymore-li1.webp)

That’s the direction things are moving.

ChatGPT is starting to show real product results - and potentially even a ‘Buy Now’ button - directly inside conversations. Working with Shopify, they’re making it possible to ask a question and complete a purchase without ever leaving the chat. From "answer" to "action".

If you sell direct to customers (B2C or B2B), it’s time to start thinking about what that could mean for you.

We’re here to help!

Image from OpenAi / Wired.

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I'm Sam, the CEO of 7DOTS, a digital innovation agency that creates category-defining digital experiences. I love connecting with people and using technology to solve problems and improve customer experiences.

Want to connect?

Drop me a message and let's grab a coffee.