Sam Page
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AI is replacing jobs" may be the headline we keep seeing.

Emerging tech and AI1 min readSam Page

But it's refreshing to see it's not the whole story.

Klarna made waves in 2024 when they stopped hiring humans, and turned to AI.

But... they've gone back on that decision.
It turns out their customers want to deal with real people at key moments.

Something we can all relate too.

It's easy to focus on efficiency and cost saving.
But it's much harder to make that work - to build connection and trust.

I find this both refreshingly honest and quietly reassuring.

AI is definitely changing how we work.
But it doesn't replace the need for human connection, intuition and care.

Technology should create more of these moments, not remove them.
Especially in moments when nuance matters.

Link in the comments.

I’m Sam Page, CEO at 7DOTS - a digital innovation agency focused on building category-defining experiences.

I care deeply about how technology shapes the future - for business, for people, and for the planet.

First published on LinkedIn.

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GEThttps://sam-page.com/thinking/ai-is-replacing-jobs-may-be-the-headline-we-keep-seeing.mdtext/markdown; charset=utf-8

---
title: "AI is replacing jobs\" may be the headline we keep seeing."
url: https://sam-page.com/thinking/ai-is-replacing-jobs-may-be-the-headline-we-keep-seeing
date: 2025-05-27
author: Sam Page
type: Post or article
categories: [Emerging tech and AI, People and behaviour]
reading_time: 1 min
summary: "But it's refreshing to see it's not the whole story."
first_published: https://www.linkedin.com/feed/update/urn%3Ali%3Ashare%3A7333089505848999936
---

# AI is replacing jobs" may be the headline we keep seeing.

But it's refreshing to see it's not the whole story.

![](https://sam-page.com/img/thinking/ai-is-replacing-jobs-may-be-the-headline-we-keep-seeing-li1.webp)

Klarna made waves in 2024 when they stopped hiring humans, and turned to AI.

But... they've gone back on that decision.  
It turns out their customers want to deal with real people at key moments.

Something we can all relate too.

It's easy to focus on efficiency and cost saving.  
But it's much harder to make that work - to build connection and trust.

I find this both refreshingly honest and quietly reassuring.

AI is definitely changing how we work.  
But it doesn't replace the need for human connection, intuition and care.

Technology should create more of these moments, not remove them.  
Especially in moments when nuance matters.

Link in the comments.

---

I’m Sam Page, CEO at 7DOTS - a digital innovation agency focused on building category-defining experiences.

I care deeply about how technology shapes the future - for business, for people, and for the planet.