--- title: Sam Page, CV url: https://sam-page.com/cv type: cv copyright: © Sam Page. All rights reserved. --- # Sam Page - Summary: Founder, strategic advisor and chair. For more than 20 years I've worked where business, technology and people meet, with C-suite leaders at global brands through to high-growth start-ups, across the UK, USA, Europe and APAC. I see the big picture and make things happen at speed, and I still get hands-on with the technology. - Talk to me if: you're an organisation that's looking to get growth moving again, make sense of AI, or get marketing, sales and customer experience pulling together. Enquiries: https://sam-page.com/#advisory - Contact: https://sam-page.com/#advisory - LinkedIn: https://www.linkedin.com/in/samuelpage ## Problems I help solve | Problem | How I help | |---|---| | Growth has stalled and digital isn't pulling its weight | I find where customers hesitate and lose confidence, then fix the journey so more of the right people move forward. With the 7DOTS team that has meant +£22.7m incremental revenue for SHL and +1,800% organic traffic over a seven-year partnership with Coca-Cola Europacific Partners. | | Too many ideas and no clear order | I collect the signals inside and outside the business, group them into themes, rank them on customer value and complexity, and turn them into one roadmap the whole team can get behind. Then I stay with it until it happens. | | Marketing, sales and customer experience pulling in different directions | I line them up around how customers actually decide, especially in considered purchases. Examples from 7DOTS: +137% quality leads and 65% lower cost per lead for Mercer, and 77% lower cost per LinkedIn lead for Miller. | | Knowing where AI genuinely helps | I build with it myself. DealCraft orchestrates 50 specialist AI agents for sales teams, and I chair Pippa Labs, which is building trust infrastructure for AI agents. I help leadership teams adopt AI practically, starting with the customer. | | Big digital programmes that have to land | My background is project and programme management on major website launches, so I know how to structure and run complex builds. At 7DOTS that includes a five-year partnership with Marsh, with global SEO across more than 130 markets. | | Boards that need a commercial, digital view | As a chair, board advisor and non-executive, I keep boards focused on what matters and bring an outside view on growth, digital and AI, from charities to start-ups to universities. | ## Expertise - Digital experience strategy - Growth and go-to-market - How customers decide in considered purchases - Marketing, sales and customer experience - Digital product and websites - AI and emerging technology - Programme and project management - Board leadership and governance - Leadership, coaching and team development - Behavioural psychology - Neurodiversity and dyslexic thinking ## Experience | Organisation | Role | When | Notes | Website | |---|---|---|---|---| | 7DOTS | Co-founder and CEO | 2009 to now | A Digital Innovation Partner for considered-purchase brands, blending technology, creativity and data with a deep understanding of people. Growing an average of 30% a year since 2019 and still 100% independent. Clients include Marsh, Google, ITV, Shell, Coca-Cola Europacific Partners, Aston Martin, Informa, SHL, Mercer, British Council and William Grant & Sons. | https://www.7dots.com | | DealCraft | Co-founder and CEO | 2022 to now | An AI-driven sales effectiveness platform that combines specialist AI agents with sales best practice. | https://www.dealcraft.ai/ | | Pippa Labs | Chair | | Building the trust layer for the agent economy: open protocols and systems that let AI agents identify themselves, prove their reputation and transact with confidence. | https://www.linkedin.com/company/pippa-labs/ | | The Dyslexia Shop | Co-founder and board advisor | | A specialist online retailer with more than 4,000 products for people with dyslexia and special educational needs, born from my family's own experience. It started life as Being Dyslexic. | https://www.thedyslexiashop.co.uk | | Kingston Giving | Chair | | A Kingston upon Thames charity funding local need through grants to local charities and volunteer groups. I bring governance alongside brand and marketing direction. | https://www.kingstongiving.org.uk/ | | Kingston University | Advisory Board, Kingston Business School | | | https://www.kingston.ac.uk/ | | OSO | Board advisor | | An app helping people who care about the planet find the knowledge, skills and connections to make a difference. | https://www.oso.earth/ | | Undocked | Advisor | | AI-led supply chain implementation and modernisation for global retailers and logistics providers. | https://www.undocked.net/ | | Confelicity Bakery | Investor and advisor | | A dedicated gluten-free bakery in Edinburgh. | https://www.confelicitybakery.co.uk/ | | Kingston Chamber of Commerce | Patron | | | https://www.kingstonchamber.co.uk/ | | Frisch Search | Advisor | | Executive search firm finding C-suite and senior leaders. | https://frischsearch.com/ | | Burges Glass | Advisor | | | | | Phoenix51 | Go-to-market advisor | At launch | Advised on go-to-market strategy when the company launched. | | | CrowdLords | CTO and Director | Earlier | A UK property crowdfunding platform making property investment easier and more accessible. | | | Being Dyslexic | Founder | Earlier | The largest online dyslexia community of its time, which I later transitioned into The Dyslexia Shop. | | | Base One | Project and programme management | Before 7DOTS | A full service marketing agency, where I worked on major marketing website launches. Across my project management career that included brands such as 3M, Saab, British Gas, Cable & Wireless, eBay, PayPal, JLT (now Marsh) and ISG. | | ## Agencies worked with FutureBrand, Superunion, Conran Design Group, Earnest, Gravity Thinking, The Clearing, ICHI Worldwide, Industry Branding, Radley Yelder, William Lea TAG and Linassi+Co ## Brands worked with Marsh, Google, ITV, Shell, Coca-Cola Europacific Partners, Aston Martin, McLaren, Oyster Yachts, Informa, Kaspersky, Twitter, eBay, PayPal, British Gas, 3M, Saab, British Heart Foundation, Mercer, Miller, Morgan Sindall, Glenfiddich, Hendrick's, Tullamore DEW, Nelsons, AJ Gallagher, The School of Life, The Modern House, SHL, British Council, Inchcape, Spectris, Nord Anglia, Gravity Media, Capri-Sun, Cult Wines, Sure, Kingston University and University of Surrey ## Awards - Lifetime Achievement Award: Dyslexia Association, for services to dyslexia - Digital Impact Awards: Award-winning work with 7DOTS - Outstanding Rising Reputation Award: Kingston Borough Business Awards 2026, with 7DOTS - Responsible Workplace Award: Kingston Borough Business Awards 2023, with 7DOTS, for inclusivity, diversity and workplace standards - Finalist, Best Digital Marketing: eCommerce Awards, with 7DOTS - The Drum Award: Hendrick's Gin virtual reality activation, with 7DOTS, Gravity Thinking and Ten Hertz ## Education - BSc (Hons) Business Management, University of Essex, 2003 to 2006. Student Union Representative - Certificate in Exercising Leadership: Foundational Principles, Harvard Business School Online ## Testimonials | Quote | Person | |---|---| | Sam is an exceptional leader and an invaluable advisor to OSO and to me. He's a strategic thinker who excels as much at leading brainstorming as the detailed planning thereafter. | Damien, CEO and Founder, OSO | | Sam is brilliant to work with. He's the kind of person we wished we'd found sooner. | Stephen Pavlovich, CEO, Conversion.com | | Sam is one of those incredibly experienced digital professionals, who takes time to understand the challenges being faced, and quickly works through options to arrive at the answer. | Ben Kay, Executive Director |